Salesforce Praises New Legal Technology in Eliminating Sales Bottlenecks


Technologies that eliminate legal bottlenecks will play a significant part in closing deals faster and driving business growth at top companies, according to a Salesforce executive.

Robin Fisher, area vice president of Salesforce Europe and the Middle East, discussed the success of legal technology companies which are integrating with the $272billion Salesforce ecosystem.

Presenting at Salesforce Essentials Tel-Aviv conference (Monday 12 June), Fisher introduced the contract review automation platform, LawGeex, and its CEO Noory Bechor, as an example of a new breed of legal technology providers changing the way business is done for Salesforce’s 150,000 customers.

 “Once the deal is agreed the biggest challenge is then getting the paperwork through, especially when a company has finite legal resources”, Robin Fisher, Salesforce

Fisher said: “Once the deal is agreed the biggest challenge is then getting the paperwork through, especially when a company has finite legal resources.

“LawGeex helps lawyers focus on what is important, and provides an amazing opportunity for our customers. It represents a fundamental shift in aligning sales and legal around the same value of closing deals faster.”

(L-R) Robin Fisher, VP Sales EMEA, Salesforce;  Shif Arad, VP Proucts and Innovation Partners at CloudTech; Bar Israeli, Regional ISV Salesforce; Noory Bechor, CEO, LawGeex; Ori Yankelev, VP Sale, OwnBakup


LawGeex’s empowers salespeople to upload contracts using Salesforce and have them approved based on an organization’s legal criteria. Users are also able to access LawGeex reports within the platform.

Noory Bechor, Founder and CEO, LawGeex, said: “Sales teams are dependent on legal to review and approve contracts before the deal can move forward. This process sometimes takes days, weeks or even months, and sometimes deals just don’t close. With the LawGeex Salesforce app, companies can now automate the review and approval of contracts, without having to leave Salesforce.”

Salesforce the global leader in CRM and sixth biggest software companies in the world, was built to serve companies who are looking to optimize their sales processes. It’s AppExchange currently has more than 2,800 apps and includes LawGeex among a number of these apps, joining companies such as Apttus, DocuSign and SpringCM.

For a Review of Salesforce’s application for lawyers and more than 100 legaltech solutions check out The In-House Counsel’s LegalTech Buyers Guide 2017.

About LawGeex

LawGeex ( is transforming legal operations using artificial intelligence, and helping businesses save hundreds of hours and thousands of dollars reviewing and approving everyday contracts. Founded in 2014 by international lawyer Noory Bechor and leading AI expert Ilan Admon, LawGeex enables businesses to automate their contract approval process, improving consistency, operational efficiency and getting business moving faster. LawGeex combines machine learning algorithms, text analytics and the knowledge of expert lawyers to deliver in-depth contract reviews using the legal team’s pre-defined criteria. LawGeex removes the legal bottleneck, helping customers and their legal teams focus on the big picture without getting lost in the paperwork.

For more information, please visit or tweet us @lawgeex_.


The LawGeex AI-powered platform reduces cost and accelerates deal closure by automating the complex legal work of pre-signature reviewing, redlining, and negotiating contracts. Legal teams can offload routine work to refocus their efforts on strategic issues and reduce risk and cost. LawGeex has been recognized by Gartner and HBO as a leading force in bringing powerful innovation and technology to the legal world. Dozens of Fortune 500 and Global 2000 companies—including HP, eBay, and GE Power—trust LawGeex.